Fashion consciousness and e-commerce have witnessed explosive growth these last few years, thanks mostly to similar growth of social media. The shopaholic that I am, I used to be hooked on to these online portals for a good chunk of my non-working hours. Apparel and electronics would be the dominant themes; I would often find myself searching high and low for a good collection of bags and wondered why there couldn’t be a portal dedicated exclusively to bags!
Thankfully, the folks at TheBagTalk noticed the exact same thing and plugged this gap with the launch of their portal early this year. The “folks” I’m referring to here are the able founding quartet – Anita Hassanandani, bankers-turned-friends Vineet Sethi and Rohit Reddy, and established bag manufacturer Tushar Jain. Anita is a charismatic and popular actress, even down south where she has featured in memorable hits as the lead female protagonist.
The portal is an exclusive online marketplace for bags of all kinds, the first of its kind in India and a haven for those with an incurable love for bags. They have tied up directly with brands which ensures consistent pricing across locations and hence enhanced customer experience. So I ventured into an in-depth review of their website and here’s what I found!
The first thing that you notice about the site is its non-cluttered design. When you can’t really touch and feel anything, visual aesthetics are of paramount importance and can make or break a visitor’s deeper engagement with a site. TheBagTalk scores quite favorably on this count.
The home page has a slider of 6-7 of their most important themes, that’s a common feature in most leading online portals – events, new brand launches, category launches etc – with high resolution, full screen images. Further down on the home page itself, enabling quick access, are the categories according to intended usage – travel luggage, women’s fashion, sports/adventure etc. Talking about quick access, there is also a section showcasing the bestsellers, so you might want to start there. Full points to ease of navigating around the site – they have a prominently placed main menu, clearly defined categories, and the filters are highly useful to slice and dice across multiple common parameters – in addition, I found the filter on material particularly useful and novel.
TheBagTalk has its own bags sharing space with those from some of the leading brands in India – Lavie, Caprese, Lino Perros and the likes. Their in house manufactured bags are trifurcated into lines endorsed by celebrities – the Anita Hassanandani Reddy (AHR) signature collection for the style conscious woman, the Rannvijay Singha signature collection “with an easy-going charm” for men and the Johnty Rhodes signature sports collection. The cumulative effect of all the above is that you’ll find the entire spectrum of bags under one roof – from wallets to satchels to kids’ backpacks and even elite meal bags – conforming to the highest standards of quality and style.
One more feature that I find quite appealing is the loyalty points, which are referred to as clinks here. The clinks you earn depend on your spend (of course!) but the best part is one clink is equal to one Indian rupee. They do have a validity period but in my opinion, given that it’s a marketplace, you have a wide choice to exercise them against rather than being restricted to one particular brand.
For a young portal not even a year old, they have made incredible progress – they have a whopping 80,000 followers on Instagram and 60+ brands on their platform already. Given that the team is relentlessly working to bring more brands onboard, TheBagTalk has you covered for all your bag needs! They’re steadily headed towards achieving their vision of becoming a “buzzfeed” for bags.
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