It’s interesting to see innovation and creative concepts unfold when luxury brands gear up to commemorate important milestones in their growth story. Like Louis Vuitton came up with the limited edition LV San Francisco Neverfull Tote Bag to celebrate the 30th anniversary of LV Cup serving as the qualifier for the American Cup. For Harrods, the grand occasion of expanding their Luxury Accessories segment is accentuated by what they call, the Handbag Narratives campaign.
The Handbag Narratives is where more than 20 luxury handbag makers across the globe come together, showcase some giant-sized bags – that seem to convey the message of ‘luxury expansion’ – and then put their normal-sized versions up for sale as limited edition bags. Some of the participating brands are – Mulberry, Burberry, Chloé, Prada, Victoria Beckham, Fendi, Loewe, Gucci, Miu Miu, Alexander McQueen, Anya Hindmarch, Coach, Salvatore Ferragamo, MCM, Marc Jacobs, Stella McCartney, Sophie Hulme and DKNY.
There were a few pieces that I thought stood out.
There are crocodile prints and animal prints – but the perforated texture of the Coach Legacy Ostrich Haley Satchel caught my eye. I think this is a growing trend – I have seen a couple others and I think it is a welcome change. Honestly, I am tired of the crocodile prints and the animal prints are too loud to be carried around everywhere.
Another interesting one was the Crush by Burberry:
The Stella McCartney Gold Falabella was another interesting variation, though of course, meant for special occasions:
This campaign is on from 6th July to 24th August, at Knightsbridge, London. This would be a not-to-miss event for all those present in the vicinity!
All images from harrods.com
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